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FSC Certified and Recycled Paper
With April 22nd approaching, to commemorate Earth Day, here is some information about environmentally-friendly paper sources: FSC certified paper and recycled paper. What is FSC certified paper? The Forest Stewardship Council, or FSC, is an independent certification...
First-Class Postage versus Presort Standard Postage: When to use Which
First-class postage is used way too frequently when sending bulk mail, and the cost of first-class postage is substantially more than presort standard (aka marketing mail). If you are guilty of using first-class postage on bulk mailings then this article is for you....
Bulk Mail Minimums
One of the most common questions that I received is "What's the fewest number of pieces that I can mail and still qualify for the bulk mail discount?" It's probably fewer pieces than you think, but the answer to this question is "It depends." This short post will...
Getting First Class Attention Without Paying For First Class Postage
Shhh... I'm going to let you in on a little secret about saving money on bulk mail postage in the US. Don't share this with your friends unless you REALLY like them. One of the most common requests that I get from my customers, is the request to use first class...
Direct Mailers Take Note of USPS Tabbing Regulations
If you send folded marketing mail that's not in an envelope, you need to get up to speed on USPS tabbing regulations. Although these tabbing rules were originally introduced in January of 2013, they are still in effect today. These USPS rules will require you to pay...
What is a Business Reply Permit, and Who Should Get One?
Anyone looking to increase response rates for a solicitation, or R.S.V.P. should consider investing in a Business Reply Permit. Simply stated, a business reply mailer allows someone to respond to an offer without having to affix a stamp or spend any money on postage....
Help, I’m a Nonprofit and Need to Get Set Up to Mail at a Nonprofit Rate!
Are you a 501C3 nonprofit organization or charity trying to raise money? If so and you do not already mail at the deeply discounted nonprofit rate, then you need to read this. By filling out a simple form at the US Post Office and providing a few key documents, you...
Should I Use Every Door Direct Mail?
Every Door Direct Mail is the least expensive way to send bulk mail. Postage is just 19.2 cents apiece. While our earlier post, What is Every Door Direct Mail? , gives you the basics, this post will explore when you should & shouldn't use EDDM. ...there is...
What is Every Door Direct Mail?
Bulk mail without a mailing permit? Yes, it's now possible. Postage as low as 19.2 apiece? Yes, that's how the Every Door Direct Mail program from the USPS works. Every Door Direct Mail (EDDM) is perfect for local businesses, marketing professionals or real estate...
Your Database: The Lifeblood of Your Organization
What would you do if you woke up tomorrow and the entire contents of your database were gone? Not only would all of your contacts be gone, but so would the history of donations and payments. If you use your database to track event registration, that information would...
Recommended Nonprofit Links
Agents of Good
Ignited Fundraising
Network For Good
Pamela Grow’s Nonprofit Blog
Queer Ideas Fundraising Blog