As you reflect on the gala and fundraising event invitations you opened these past few months, were there a couple that stood out in your mind? Did you look at the package and think, “I wonder what inspired the planners to come up with the concept and how did they...
As we are deep into the gala and fundraising event “season,” have you recently opened an event invitation and experienced the frustration of having the pieces fall out into a pile? You now need to sort through and organize all the pieces including the actual...
There’s ordinary mail, and then there’s mail that makes you stop in your tracks. Chances are you’ve saved a thank-you card or wedding invitation you just couldn’t bear to toss in the recycling. Nonprofit event marketing in particular depends on...
Direct mail marketing is one of the most tried and true tactics real estate agents use to generate leads and find buyers. While it’s certainly not the only industry to rely on direct mail, real estate is one of the few that only need a small percentage of...
Even in a rapidly changing digital age, some things just look (and communicate) better on paper. And because it can be the first touchpoint between your brand and potential customers or donors, it’s crucial to choose the right paper for your project. Consider...