When you get ready to design your next printing project, there are three things to consider to make the process easier. Easier generally means less expensive. It also means it likely will take much less time to produce. Who doesn’t want easier, faster and lower cost?...
In last month’s blog post, we discussed how metallic paper can be used to dress up an invitation, envelope, folder or other marketing piece, transforming it from basic into what might be described as powerful and stunning. Similarly, metallic ink or foil is an...
Metallic paper can be used to dress up an invitation, envelope, folder or other marketing piece, transforming it from basic into what might be described as powerful and stunning. To get the most out the properties of metallic papers, you will want to follow these...
With the majority of nonprofit gala invitations, there is a significant amount of content that must to be artfully communicated in a relatively small area. The challenge is to do this without overwhelming the recipients, your invitees. In addition to the “who, what,...
Your printed direct mail piece, event invitation, annual impact report or newsletter deserve a conscious decision about the color, size and design of the envelope that carries it to your customer or donor. Why? Envelope attractiveness and appeal are critical factors...
As you search for ways to make your marketing materials stand out and get noticed, you might consider what tools and techniques others are embracing to communicate with their clients and donors. When I reviewed the projects my team has helped bring to life this past...