Use Signage to Build Your Brand
Signage is a powerful and cost-effective way to market your business, as well as your products, services and events. Generally, signage can be broken down into two main categories: interior & exterior. Exterior Signage Exterior signs enhance visibility, attract...
Elevate Your Branding with Shopping and Gift Bags
Shopping, gift and other bags provide an excellent opportunity to create greater awareness of your brand, products and services. While there are many varieties of bags that can accommodate a logo, the most popular style among our clients is shopping bags. Our typical...
Deep Dive: Complex Book Project Elevates Ave Maria’s Brand
With any complex project, the fine details are often what make it stand out. Today, I am sharing with you an example of how we work – how our team approaches complex printing projects involving many critical details, and brings it to a finished product through concept...
Need to Enhance Your Marketing Piece? Try Digital Foil
There are so many new techniques and tools available to enhance your marketing materials. Digital foil is one way to add a bit of bling or create a little shine or sparkle to make people take a second look at your piece. A newer technology, digital foil is a process...
An Idea for the New Year: Have You Tried White Ink?
White ink is a newer printing option that is growing in popularity. It is typically applied using digital printing equipment. Traditional offset printing machines use wet ink, and, as a result, white offset ink is not opaque, or solid. In this case, the white ink...
Trends and Innovations: What to Expect in 2025
As attention spans grow shorter, it is critical to take steps to make sure that your brand gets noticed and stands out from the crowd. With that in mind, I want to share several recent trends we’ve been watching that may help your materials garner attention, improve...
Three Ways to Prepare for an Effective Trade Show Presence
Trade show and conference planning is a $21.1 billion industry in the United States, with more than 13,000 trade shows held annually. If trade shows are part of your business marketing plan, consider these suggestions for preparing to ensure an effective presence for...
Laser Engraving Offers Options for Customization and Personalization
Laser engraving is not printing. Rather, it is a process that uses a specialized laser beam to cut into an object to create a design by removing material. Many of the items that can be laser engraved can also be printed, but there are slight differences....
Tips to Take Advantage of Bulk Mail
When you need to reach a broad audience with a newsletter, fundraising appeal or other mailing, bulk mail can be a cost-effective method to deliver your brand message, appeal or offer. Our experience demonstrates that if you take time to plan your mailing, you can...
Demand Attention With Spot Varnish
Spot varnish is one of the most difficult printing processes to explain without showing examples. As we like to do in our articles, examples are provided below to demonstrate the value and advantages of the technique. The spot varnish process literally involves...
Recommended Nonprofit Links
Agents of Good
Ignited Fundraising
Network For Good
Pamela Grow’s Nonprofit Blog
Queer Ideas Fundraising Blog