New rates effective July 9, 2023 In an unprecedented move, the USPS is planning to increase postage rates for a second time in 2023. Postage rates were already increased in January 2023 by 4.2%, and this July 9 increase represents an additional 5.4% increase. What’s...
As you reflect on the gala and fundraising event invitations you opened these past few months, were there a couple that stood out in your mind? Did you look at the package and think, “I wonder what inspired the planners to come up with the concept and how did they...
As we are deep into the gala and fundraising event “season,” have you recently opened an event invitation and experienced the frustration of having the pieces fall out into a pile? You now need to sort through and organize all the pieces including the actual...
Losing sight of the US Postal Service’s holiday closures is the easiest way to delay your bulk mail campaigns. This post will help you keep track of when the USPS is closed in 2023. Most businesses are open during several of the federally-observed holidays, so it can...
If you’re trying to connect with a prospect or make an existing customer feel like a VIP, the best way to stand out is to incorporate a unique twist. Business cards, presentation folders, book covers, invitations, and direct mail campaigns are part of every...
Attracting new customers is a huge part of growing your business. It also takes up an equally huge chunk of your marketing resources and budget. But there’s another big component to growth that sometimes gets overlooked: your existing customer base. Marketing to...
