If you’re trying to connect with a prospect or make an existing customer feel like a VIP, the best way to stand out is to incorporate a unique twist. Business cards, presentation folders, book covers, invitations, and direct mail campaigns are part of every...
New rates effective July 10, 2022 Since 1775, the USPS has delivered through rain, snow, sleet…and now a pandemic. Already averaging a steady 2.1% annual decline in volume, the independent agency saw that number rise dramatically in 2020 to a 9.4% loss despite...
Attracting new customers is a huge part of growing your business. It also takes up an equally huge chunk of your marketing resources and budget. But there’s another big component to growth that sometimes gets overlooked: your existing customer base. Marketing to...
There’s ordinary mail, and then there’s mail that makes you stop in your tracks. Chances are you’ve saved a thank-you card or wedding invitation you just couldn’t bear to toss in the recycling. Nonprofit event marketing in particular depends on...
“It’s the little things that mean so much.” “I love it, and it was so thoughtful.” “Very impressive and appreciated!” In the hospitality industry, comments like these mean everything, but they don’t come without a...
Think of what you saw the last time you checked your inbox–the emails that come to mind probably contained animations, interactive designs, very personalized information, and links that lead to instant gratification. It can be difficult to imagine how your print...
