by Cassie Thomas | Mar 9, 2021 | Direct Mail, USPS Rules & Regs
First-class postage is used way too frequently when sending bulk mail, and the cost of first-class postage is substantially more than presort standard (aka marketing mail). If you are guilty of using first-class postage on bulk mailings then this article is for you....
by Cassie Thomas | Feb 25, 2021 | Direct Mail, Every Door Direct Mail, Marketing, Nonprofit, Saturation Rate, USPS Rules & Regs
One of the most common questions that I received is “What’s the fewest number of pieces that I can mail and still qualify for the bulk mail discount?” It’s probably fewer pieces than you think, but the answer to this question is “It...
by Cassie Thomas | Feb 23, 2021 | Direct Mail, Nonprofit, USPS Rules & Regs
Shhh… I’m going to let you in on a little secret about saving money on bulk mail postage in the US. Don’t share this with your friends unless you REALLY like them. One of the most common requests that I get from my customers, is the request to use...
by Cassie Thomas | Feb 18, 2021 | Direct Mail, Marketing, Nonprofit, USPS Rules & Regs
If you send folded marketing mail that’s not in an envelope, you need to get up to speed on USPS tabbing regulations. Although these tabbing rules were originally introduced in January of 2013, they are still in effect today. These USPS rules will require you to...
by Cassie Thomas | Feb 16, 2021 | Direct Mail, Nonprofit, USPS Rules & Regs
Anyone looking to increase response rates for a solicitation, or R.S.V.P. should consider investing in a Business Reply Permit. Simply stated, a business reply mailer allows someone to respond to an offer without having to affix a stamp or spend any money on postage....
by Cassie Thomas | Jan 26, 2021 | Direct Mail, Every Door Direct Mail, Mailing Lists, Marketing, Saturation Rate, USPS Rules & Regs
Every Door Direct Mail is the least expensive way to send bulk mail. Postage is just 19.2 cents apiece. While our earlier post, What is Every Door Direct Mail? , gives you the basics, this post will explore when you should & shouldn’t use EDDM. ...
