Shhh… I’m going to let you in on a little secret about saving money on bulk mail postage in the US. Don’t share this with your friends unless you REALLY like them. One of the most common requests that I get from my customers, is the request to use...
If you send folded marketing mail that’s not in an envelope, you need to get up to speed on USPS tabbing regulations. Although these tabbing rules were originally introduced in January of 2013, they are still in effect today. These USPS rules will require you to...
Anyone looking to increase response rates for a solicitation, or R.S.V.P. should consider investing in a Business Reply Permit. Simply stated, a business reply mailer allows someone to respond to an offer without having to affix a stamp or spend any money on postage....
Are you a 501C3 nonprofit organization or charity trying to raise money? If so and you do not already mail at the deeply discounted nonprofit rate, then you need to read this. By filling out a simple form at the US Post Office and providing a few key documents, you...
What would you do if you woke up tomorrow and the entire contents of your database were gone? Not only would all of your contacts be gone, but so would the history of donations and payments. If you use your database to track event registration, that information would...
There are many reasons to consider outsourcing your database management including: Your current database manager has resigned or been terminated Your current database manager is taking an extended leave Your organization is experiencing rapid growth and your database...