Blog
Marketing to Existing Customers
Attracting new customers is a huge part of growing your business. It also takes up an equally huge chunk of your marketing resources and budget. But there's another big component to growth that sometimes gets overlooked: your existing customer base. Marketing to...
Your Business Card Design Can Speak Volumes
Sure, digital contact cards are easy to share, but business cards are an old-school tool that still makes the grade. With 72% of people admitting to judging a business based on their business card design, it's worth taking a second look at the first impression you're...
Myth Busting: Sustainable Printing Options
We've all been encouraged to go paperless, receiving financial statements, daily news, and even wedding invitations online instead of in person. But how much of the "go green" trend is based on fact, and how much is a myth? Just what are your sustainable printing...
Nonprofit Event Marketing Heroes
There's ordinary mail, and then there's mail that makes you stop in your tracks. Chances are you've saved a thank-you card or wedding invitation you just couldn't bear to toss in the recycling. Nonprofit event marketing in particular depends on that kind of emotional...
Make it Meaningful: The Club at Olde Cypress and Membership Marketing Examples
"It's the little things that mean so much." "I love it, and it was so thoughtful." "Very impressive and appreciated!" In the hospitality industry, comments like these mean everything, but they don't come without a sincere desire to go above and beyond for your...
A (Die) Cut Above
Think of what you saw the last time you checked your inbox--the emails that come to mind probably contained animations, interactive designs, very personalized information, and links that lead to instant gratification. It can be difficult to imagine how your print...
Direct Mail Trends for 2022
A new year is right around the corner. Whether you've locked in your budget and kicked off Q1 projects or still have decisions to make, read these direct mail trends for 2022 to get the most from your marketing dollars. Cost will be a more significant factor With two...
Direct Mail Tactics for Real Estate Agents
Direct mail marketing is one of the most tried and true tactics real estate agents use to generate leads and find buyers. While it's certainly not the only industry to rely on direct mail, real estate is one of the few that only need a small percentage of targets to...
The Right Paper for the Right Project
Even in a rapidly changing digital age, some things just look (and communicate) better on paper. And because it can be the first touchpoint between your brand and potential customers or donors, it's crucial to choose the right paper for your project. Consider today's...
For Nonprofit Direct Mail Campaigns, ‘Tis the Season
With close to one-third of all giving occurring in December, the end of the year is a crucial time for nonprofits to use direct mail as a final appeal for donations, Even though it's still summer, start early with planning how you're going to reach both regular and...
Recommended Nonprofit Links
Agents of Good
Ignited Fundraising
Network For Good
Pamela Grow’s Nonprofit Blog
Queer Ideas Fundraising Blog