Five Ways To Build Your Email Marketing Database
Email marketing remains one of the most cost-effective tools for marketing to existing customers and prospects. It is an excellent way to re-solicit business or donations from prior customers or donors. Even if someone doesn't open and read your email, it's a very...
Embossing and Debossing: Tools for Creating Marketing Materials with Impact!
If you have not yet considered using embossing or debossing for your organization’s marketing materials, here is everything you need to know to help you get started. Embossing is the process of creating a raised image, design, or text on a material, such as paper....
Bookbinding Made Simple
Whether you are creating a membership directory, an event program or a book of your favorite poems or photographs, you have several options for binding the pages. The role of bookbinding is both for decoration and for protection. The binding not only connects the...
Three Ways to Improve Organic Traffic to Your Website
The visual portion of a website is quite important, but it only represents about 10% of a website. Websites are like icebergs because only a small percentage of what makes a website work is visible to the human eye. A properly constructed website will not only look...
Custom-Lined Envelopes Add Special Appeal to Your Message
How would you describe your experience as you are pulling a letter or card out of a lined envelope? Was it positive? Did the package feel special? I think most people appreciate the extra touch and careful thought when they receive a note card or invitation in a lined...
Beauty and Texture Create a Resurgence in Letterpress Printing
In the mid-15th century, Johannes Gutenberg invented Letterpress printing, which became the traditional form of printing text for books and other publications. It remained the primary means of printing and distributing information until the 20th century, when other...
How Duplexing Can Make Your Business Cards Stand Out
The next time you are at a networking event or business meeting, watch closely as business cards are exchanged. Which cards are most interesting? Do some cards compel you to take a second look because of the look or texture of the paper, or the colors and design. Have...
Complex Project? Prototyping Could Provide a Solution
Have you had an idea for a marketing piece that just didn’t seem to come together the way you had hoped? Were you stumped about how to design it in a way that it could be produced? And, were you under a tight deadline to make it happen? When Butcher Private came to us...
Bringing Your Creative Concepts to Life Through Unique Design Solutions
As you reflect on the gala and fundraising event invitations you opened these past few months, were there a couple that stood out in your mind? Did you look at the package and think, “I wonder what inspired the planners to come up with the concept and how did they...
Trade Show/Event Displays: Check Out This Flexible and Cost-effective Option
There are times when the traditional pull-up banner is a good choice for a trade show or event. However, if you frequently need to change your display copy or artwork, or you are holding events outdoors, you will want to check out the wide range of fabric displays....
Recommended Nonprofit Links
Agents of Good
Ignited Fundraising
Network For Good
Pamela Grow’s Nonprofit Blog
Queer Ideas Fundraising Blog